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WHAT IS MIMIEUX?

Mimieux is a Graphic Design Studio focused on Brand Identities. It is led by Becca Smith, a Designer and Adjunct Professor in Chicago.

Mimieux is a Graphic Design Studio focused on Branding. It is led by Becca Smith, a Designer & Adjunct Professor.

Mimieux is a Graphic Design Studio focused on Brand Identities. It is led by Becca Smith, a Designer and Adjunct Professor in Chicago.

ON DISPLAY

Dog is Human

BRAND-ID

Your lifestyle concierge.

Intelligentsia

PACKAGING

A packaging redesign that updated the brand identity.

Acacia + Mason

BRAND-ID

Your lifestyle concierge.

Hyperbola

BRAND-ID

A visual system as modular and flexible as the brand.

STOCK

BRAND-ID

Your lifestyle concierge.

HOME

WORK

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ABOUT

PORTAL

HOME

WORK

PLAY

ABOUT

PORTAL

CONTACT

AVAILABILITY

AVAILABLE

Mimieux is currently accepting clients.

We are accepting clients.

GET IN TOUCH

FEATURE

Get to know Mighty Bites, a premium pet treat and topper made with gourmet meats.

STUDENTS

Student Access is available for Becca's students and upon request.

Access is available for Becca's students & upon request.

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GET IN TOUCH

CONTACT

To inquire about a project or schedule a chat, please fill out our Contact Form and we will reach out.

For project inquiries or collaborations, use our Contact Form.

LATEST

Hyperbola

BRAND-ID

A textile factory and manufacturer with an international identity. The visual identity of Hyperbola is built on clarity and precision. Every element follows a disciplined grid system, creating order across all formats.

VIEW PROJECT

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Hyperbola

BRAND-ID

A textile factory and manufacturer with an international identity. The visual identity of Hyperbola is built on clarity and precision. Every element follows a disciplined grid system, creating order across all formats.

VIEW PROJECT

View All 

BRAND STATEMENT

We build worlds.

We translate in-depth research into a foundational framework that maps the core of your brand, from logic to lore. Guided by this blueprint, we design an entire world around your identity.

OUR PROCESS

RESOURCES — COMING SOON!

Research Mini

LAUNCH

Recommendations List

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Reading List

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Web Ring

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