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BRAND-DEV
MERCHANDISE
Arc Music Festival
House Comes Home
Celebrating Chicago as the birth place of House Music, ARC brings the global scene back home to it's origins once every August. We collaborated with them to create a collection of merchandise inspired by the vintage rave scene, channeling Y2K motifs and 00s interpretations of techno. We were able to redo their logo, and chose to simplify it in order to have a lot of freedom with the graphic treatments.
Designer
Becca Smith
Creative Direction
Kieran Hush
Strategy + PM
Foster Project
Year
2023
Industry
Music, Festivals
Services
Merchandise Line
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