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BRAND-DEV

MERCHANDISE

Arc Music Festival

House Comes Home

Celebrating Chicago as the birth place of House Music, ARC brings the global scene back home to it's origins once every August. We collaborated with them to create a collection of merchandise inspired by the vintage rave scene, channeling Y2K motifs and 00s interpretations of techno. We were able to redo their logo, and chose to simplify it in order to have a lot of freedom with the graphic treatments.

Designer

Becca Smith

Creative Direction

Kieran Hush

Strategy + PM

Foster Project

Year

2023

Industry

Music, Festivals

Services

Merchandise Line

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