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Intelligentsia Oat Latte
A much needed update to a beloved classic.
Intelligentsia is a legacy coffee roaster based in Chicago, IL. Their Oat Lattes were a popular ready-to-drink product line, but they wanted to update their packaging to appeal to a wider customer base. We chose to emphasize Intelligentsia's reputation with a classic layout loosely based on typographic treatments of 60s brand stamps with soft but unique colors. Prominently featuring their Black Cat and Wing logos, I used Intelligentsia's existing branding to design new packaging that felt fresh and modern while still honoring their brand standards.
Designer
Becca Smith
Creative Direction
Thomas Gavin
Strategy + PM
GDC
Year
2023
Industry
Coffee, Beverage
Services
Packaging
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